Cultural creativity shaping destination brands

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Cultural creativity shaping destination brands

12/06/2026

01:40

Historical narratives, folk legends and traditional cultural values are being reimagined through live performances, multimedia shows and interactive experiences. Beyond enriching tourism offerings, these creative products help destinations build distinctive identities and stand out in an increasingly competitive global tourism market, while promoting Việt Nam's image to the world.

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Special "midwives" of Hòn Bảy Cạnh

Culture 02:40

Sleepless nights, no electricity, and strict routines dictated by the tide define the journey of volunteer "midwives" at Côn Đảo National Park. Working through the night on Hòn Bảy Cạnh, these dedicated professionals are helping protect sea turtle eggs, contributing to a nesting population that has tripled over three decades.

Bái Đính Pagoda offers night tour

Culture 01:56

Ninh Bình continues to invest in improving its tourism infrastructure and services. The province is also implementing many night tourism activities based on its strengths in spiritual culture and unique landscapes. Among them, the night tour at Bái Đính Pagoda is receiving attention from a large number of domestic and international tourists.

Đà Nẵng advances new growth model with IFC

Economy 02:41

Đà Nẵng is positioning itself as a testing ground for new growth models. A key focus of the Da Nang Business, Finance and Technology Week 2026 is the development of an international financial centre. Government officials, business leaders and international partners came together to discuss the project's vision, implementation roadmap and its role in driving the city's next phase of growth.

Fresh take on classical music

Society 07:39

Hà Nội's classical music scene is finding a vibrant rebirth through innovative community spaces. Projects like "Schubert in a Mug" are stepping out of formal concert halls and into intimate cafés to break down traditional audience barriers, combining storytelling with close-up performances to successfully capture the hearts of the younger generation.

Diversified offerings drive mother and childcare growth

Economy 03:06

Việt Nam's mother and childcare market is booming, driven by an annual growth rate of 7.2% and rising worker incomes in 2026. Local brands are successfully competing with international rivals by diversifying into smart, high-quality portfolios and prioritizing parental trust, safety, and personalization over deep discounts.

EU ramps up cyber defence against AI risks

Politics 02:06

Cybersecurity is becoming one of the European Union's new priorities in the management and development of artificial intelligence. The European Commission has just announced the Action Plan on Cybersecurity and Artificial Intelligence. It aims to strengthen the protection of digital infrastructure, essential services, and Europe's technological self-reliance in the new phase.