Albums, clothing, photo cards, lightsticks and other fan merchandise have become an essential part of the idol experience. In Vietnam, this trend is taking shape more clearly than ever.
Viet Nam’s coastal growth is taking shape as Mũi Né is planned to become a leading tourism hub in the Asia–Pacific region. With a 63-kilometre coastal corridor and three major centres, the master plan lays the foundation for sustainable, connected seaside development.
Since the pandemic, shifts in global supply chains and the rapid growth of streaming platforms have driven unprecedented demand for visual content, pushing Viet Nam into a new role within the global VFX industry. By 2024, Viet Nam had 48 VFX studios with more than 3,500 employees, showing Viet Nam's VFX industry steady position in the global content production chain.
Cherry apricot blossoms are blooming across Da Lat. In the cool air of the early new year, the city enters its most beautiful season. At the Cau Dat tea hill, rows of cherry apricot trees burst into pink, standing out against the endless green of the highlands.
Beyond renewable energy, protecting green spaces remains key - and Vietnam is a prime example. With tens of thousands of trees lining the city’s streets in neat rows, Tra Vinh Ward ranks third among 15 Southeast Asian cities for clean air quality. Towering, century-old trees form a vast green canopy, creating a cool and fresh environment in the heart of Tra Vinh’s urban landscape.
Ninh Binh province is putting tourism at the centre of development, aiming to become Vietnam’s leading hub for heritage, cultural, religious and eco tourism by 2030, and a host for major events. Party committees across the province have moved quickly to roll out concrete actions and build momentum from the start of the new term.
Acacia trees are now in full bloom along the coastal roads of Phan Thiết, Mũi Né and Hòa Thắng commune in Lâm Đồng Province. At this time of year, clusters of tiny, yellow flowers glow against stretches of white sand and the deep blue of sea and sky, creating a striking natural tableau that has drawn large numbers of visitors.
Despite dangers and risks, it's undeniable that large-scale snow and ice developments greatly push winter tourism, and it is growing in appeal. In Val Thorens, located in the French Alps, the resort has been selected to pilot the ski resort of the future, using advanced technologies such as rescue drones and AI-powered crowd monitoring systems to enhance visitor experience and safety.
For the first time in Vietnam, a large-scale, multi-sensory art and entertainment complex has opened in Ho Chi Minh City. As Vietnam's first full-room 12D+ immersive experience, it allows visitors to step inside the artwork, touch the story, and engage with the narrative using all their senses.