Local Towards Global

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Local Towards Global

Showcasing how branded businesses, SMEs, and start-ups across Viet Nam expand successfully, innovate their products and services, and bring their cultural identity to regional and global markets.

Latest Episodes

Golden Treasure from Basalt Highlands | Local Towards Global

Culture & Tourism 19:37

From Vietnam’s red earth, a distinctive fruit has taken root. Across the highlands of Đak Lak, vast durian orchards now stretch across the land, forming Vietnam’s largest durian-growing region. From the red soil of Đak Lak to markets around the world. This is more than a fruit - it is the story of Vietnamese agriculture going global.

The Famous Longan of Hung Yen | Local Towards Global

Culture & Tourism 18:27

In this episode of Local Towards Global, we explore the rich heritage of Hung Yen's famous "caged longan," tracing its journey from a prized royal tribute to a celebrated cultural legacy. We also highlight how local pioneers are utilizing innovative processing techniques—such as crafting lotus-seed-stuffed dried longan—to elevate this traditional Vietnamese specialty for demanding international markets.

The Town of Lanterns | Local Towards Global

Politics & Economy 20:53

Hoi An’s lanterns are more than a familiar sight in the ancient town. Behind their vibrant colours and intricate shapes is a craft passed down through generations, continually renewed by the creativity and dedication of local artisans.

The Coconut Homeland Goes Global | Local Towards Global

Politics & Economy 00:05

Nourished by the Mekong's rich alluvial soil, Vinh Long's coconuts are celebrated for their naturally sweet water and refreshing flavour. As unstable markets challenged local growers, many returned home with new skills, fresh ideas, and a different vision, helping drive the development of the coconut industry and take Vietnamese coconuts further into international markets.

Thái Nguyên - Việt Nam’s finest tea | Local Towards Global

Politics & Economy 13:20

Thái Nguyên has been associated with a special tea that carries the reputation of the entire region, Tân Cương tea. It is a land renowned as the home of Việt Nam's finest tea. But what is the secret that has earned it this prestigious title?

Green shoots from the sands | Local Towards Global

Culture & Tourism 12:33

Defying the harsh, sun-drenched sands of Khánh Hòa, the Chăm community has transformed green asparagus into a thriving agricultural lifeline. By combining organic practices with modern technology, they are not only elevating local livelihoods but also successfully exporting this premium produce to major global markets.

Gia Lai Tuna - Setting sail worldwide | Local Towards Global

Culture & Tourism 22:41

Once unfamiliar to locals, tuna is now a billion-dollar export for Việt Nam. How did a small coastal fishing village become the country's tuna capital, propelling Việt Nam into the world's top five exporters? Discover the story behind the industry on this episode of Local Towards Global

Vietnamese swiftlets: Journey to the world | Local Towards Global

Culture & Tourism 23:45

From the offshore caves of Khánh Hòa, Việt Nam’s bird’s nest industry is reaching far beyond its shores. Driven by tradition, innovation, and ambition, Vietnamese swiftlets are helping to share the story of a nation’s natural treasures with the world.

The Craft of Vietnamese Lacquerware | Local Towards Global

Culture & Tourism 00:48

Hạ Thái village preserves Việt Nam's centuries-old lacquer art, renowned for its intricate, multi-layered techniques using natural resin. Today, artisans balance tradition with modern demands by offering hands-on tourist experiences and producing large-scale homeware exports for global markets. While the industry thrives, generating millions annually across 50 countries, artisans still face the challenge of establishing a globally recognized national brand for Vietnamese lacquerware.

The Lychee Adventure | Local Towards Global

Culture & Tourism 17:18

This episode of Vibes of Vietnam explores the journey of lychees from Lục Ngạn district in Bắc Ninh province to international markets. It highlights every stage of the process, from cultivation and advances in farming techniques to modern processing methods and efforts to expand global market access.