Showcasing how branded businesses, SMEs, and start-ups across Viet Nam expand successfully, innovate their products and services, and bring their cultural identity to regional and global markets.
Showcasing how branded businesses, SMEs, and start-ups across Viet Nam expand successfully, innovate their products and services, and bring their cultural identity to regional and global markets.
From the red basalt soil of Đắk Lắk to markets around the world, the macadamia tree has travelled an extraordinary path. Once met with scepticism, it is now known as the “golden nut” - a symbol of resilience, innovation, and the determination of Vietnamese farmers and entrepreneurs. Join us in discovering how the Central Highlands’ macadamia is becoming a source of national pride and a promise for the future.