Hạ Thái village preserves Việt Nam's centuries-old lacquer art, renowned for its intricate, multi-layered techniques using natural resin. Today, artisans balance tradition with modern demands by offering hands-on tourist experiences and producing large-scale homeware exports for global markets. While the industry thrives, generating millions annually across 50 countries, artisans still face the challenge of establishing a globally recognized national brand for Vietnamese lacquerware.