Private label products have been present in Việt Nam's retail market for years, often positioned as lower-cost alternatives to established brands. However, private labels are now no longer just about cheaper prices. They are becoming a key part of retailers' growth strategies, competing more on value and expanding into a wider range of product categories, while giving retailers a new way to build loyalty, improve margins, and shape shopping habits.
Private label products have been present in Việt Nam's retail market for years, often positioned as lower-cost alternatives to established brands. However, private labels are now no longer just about cheaper prices. They are becoming a key part of retailers' growth strategies, competing more on value and expanding into a wider range of product categories, while giving retailers a new way to build loyalty, improve margins, and shape shopping habits.
Hồ Chí Minh City is moving forward with plans to establish Free Trade Zones - a model expected to create a new growth engine for Việt Nam's largest economic hub. The zones are linked to deep-water ports and logistics corridors. They are expected to accelerate goods movements across the Southeast region and strengthen national supply chains.
The US administration has just implemented further measures aimed at more strictly controlling the export of advanced electronic chips to China. These measures apply not only to individuals and businesses located within China but also extend to Chinese entities operating outside of its territorial borders.
Việt Nam’s manufacturing Purchasing Managers' Index (PMI) climbed to 52.8 in May, according to S&P Global, marking its highest level in three months. The rebound comes after two consecutive months of decline and reflects stronger production and a recovery in new orders. The latest reading suggests Việt Nam’s manufacturing sector is regaining momentum, despite ongoing global uncertainties, providing a positive signal for economic growth in the second half of 2026.
As Việt Nam pursues double-digit growth, how can it sustain rapid development when rising numbers of workers and young professionals cannot afford housing in its largest cities? This issue was raised during the Vietnam Real Estate Forum 2026 held on 2 June in Hanoi.
Việt Nam has been fostering innovation and developing strategic technologies as one of its breakthrough drivers for double-digit growth. This is creating a huge demand for talent capable of meeting the increasingly demanding requirements of the labour market. Thus, universities and enterprises are stepping up collaboration to strengthen human resource training in strategic industries.