Street food wins over foreign visitors

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Street food wins over foreign visitors

27/04/2026

02:01

Street food has long been part of everyday life in Việt Nam. But for many international visitors, trying food from a busy roadside stall is not always an easy first step. Behind the crowds, the plastic stools and the sizzling grills is an experience very different from what they know and that is where our journey begins.

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Cuisine promotes destination branding

Culture 01:55

Việt Nam's cultural industries are projected to make 2.4 billion USD by 2026. While not a standalone sector, cuisine plays a central role, with tourists spending up to 30% of their travel budget on food. Localities are increasingly using cuisine to promote culture and strengthen destination branding.

Japanese Prime Minister tries Vietnamese traditional drumming

Culture 00:55

On the evening of 2 May, Vietnamese Prime Minister Lê Minh Hưng hosted a grand reception for Japanese Prime Minister Sanae Takaichi on her official visit to Việt Nam. Japanese Prime Minister Sanae Takaichi enjoyed a performance of traditional drumming by Vietnamese artists, gaining a better understanding of Vietnamese folk art.

Young people enjoy cải lương in modern bar

Culture 02:13

Cải lương, a traditional theatrical art combining music, acting, and storytelling that emerged in the early 20th century, is finding a new lease of life in contemporary spaces. Today, younger generations are finding new ways to preserve and promote this heritage, bringing the soulful melodies of the South into more contemporary and accessible forms.

Vietnamese lacquer flows in Hà Nội

Culture 02:21

Rooted in natural materials, Vietnamese lacquer, a centuries-old craft, is being reimagined across forms, from traditional paintings to contemporary design. Running until 17 May at 11 Hàng Hòm Street, the “Flow of Vietnamese Lacquer Art” exhibition marks the 51st anniversary of Reunification Day and offers a place to explore Vietnamese art.

Gia Lai steps up heritage preservation

Culture 01:50

With today's fast-paced modern development, Gia Lai Province is working urgently to preserve and restore its historical and cultural relics. This is not only about protecting the past, but also about turning heritage into an asset that can contribute to the locality’s sustainable development.

Inheriting the essence of silver filigree

Culture 03:04

Preserving heritage is often understood as keeping it intact and in place. But for traditional crafts sustained through everyday practice, preservation also means passing them on. In a silver craft village in Hà Nội, that is exactly what a younger generation is now helping to do.