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Cuisine promotes destination branding
Việt Nam's cultural industries are projected to make 2.4 billion USD by 2026. While not a standalone sector, cuisine plays a central role, with tourists spending up to 30% of their travel budget on food. Localities are increasingly using cuisine to promote culture and strengthen destination branding.
Cuisine promotes destination branding
Culture 01:55Việt Nam's cultural industries are projected to make 2.4 billion USD by 2026. While not a standalone sector, cuisine plays a central role, with tourists spending up to 30% of their travel budget on food. Localities are increasingly using cuisine to promote culture and strengthen destination branding.
Japanese Prime Minister tries Vietnamese traditional drumming
Culture 00:55On the evening of 2 May, Vietnamese Prime Minister Lê Minh Hưng hosted a grand reception for Japanese Prime Minister Sanae Takaichi on her official visit to Việt Nam. Japanese Prime Minister Sanae Takaichi enjoyed a performance of traditional drumming by Vietnamese artists, gaining a better understanding of Vietnamese folk art.
Young people enjoy cải lương in modern bar
Culture 02:13Cải lương, a traditional theatrical art combining music, acting, and storytelling that emerged in the early 20th century, is finding a new lease of life in contemporary spaces. Today, younger generations are finding new ways to preserve and promote this heritage, bringing the soulful melodies of the South into more contemporary and accessible forms.
Vietnamese lacquer flows in Hà Nội
Culture 02:21Rooted in natural materials, Vietnamese lacquer, a centuries-old craft, is being reimagined across forms, from traditional paintings to contemporary design. Running until 17 May at 11 Hàng Hòm Street, the “Flow of Vietnamese Lacquer Art” exhibition marks the 51st anniversary of Reunification Day and offers a place to explore Vietnamese art.
Gia Lai steps up heritage preservation
Culture 01:50With today's fast-paced modern development, Gia Lai Province is working urgently to preserve and restore its historical and cultural relics. This is not only about protecting the past, but also about turning heritage into an asset that can contribute to the locality’s sustainable development.
Inheriting the essence of silver filigree
Culture 03:04Preserving heritage is often understood as keeping it intact and in place. But for traditional crafts sustained through everyday practice, preservation also means passing them on. In a silver craft village in Hà Nội, that is exactly what a younger generation is now helping to do.
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