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National culture brand strategy
Việt Nam is placing cultural industries at the heart of its national development strategy. However, while the country has multiple examples of successful cultural and entertainment events, experts say turning those individual successes into national cultural brands remains a major challenge.
Embroidery class empowers people with disabilities
Culture 02:51At a small workshop in Hà Nội, yarn and needles are being used to create more than just artwork while also helping people with disabilities gain confidence and connect more closely with the world around them. The class has spent the past 15 years using yarn embroidery not only to preserve Vietnamese cultural images, but also to create new opportunities for learners with disabilities to become more independent.
Pear-shaped lute performance sets Việt Nam record
Culture 02:35For the first time, tỳ bà lute ensemble performance has been officially recognised as the country’s largest-ever nationwide. The record was awarded to the Việt Nam National Academy of Music, marking a milestone in efforts to preserve and promote the traditional instrument across generations of artists.
Tế Tiêu puppetry keeps tradition alive
Culture 02:25As Vietnamese creative industries gain momentum globally, traditional cultural heritage is also finding new ways to connect with modern audiences. In Hà Nội, many traditional cultural values that date back hundreds of years are still being preserved amid rapid urban change. Despite modern changes, Tế Tiêu dry puppetry continues to be preserved and performed, helping keep a traditional Vietnamese art form alive.
Regional film programme champions resilient stories
Culture 02:30Documentary producers and broadcasters from eight Asia-Pacific countries are gathering in Hà Nội for the 13th Change Asia Rescue the Earth (CARE) programme, an international co-production initiative organised by the Asia-Pacific Broadcasting Union and Korean Broadcasting System. Hosted this year by China Global Television Network and Vietnam Television, the programme focuses on stories of resilience and community renewal. #CARE13 #documentary #asiapacific #Vietnam #Hanoi #AsiaPacificBroadcastingUnion #KBS #CGTN
Asian cultures promoted in Washington, D.C.
Culture 02:38Asian American communities are playing an increasingly important role in U.S. society, contributing to the country’s cultural diversity. In this context, companies in the hospitality and service sectors are creating more opportunities to showcase Asian cultures while diversifying their products and services.
National culture brand strategy
Culture 02:04Việt Nam is placing cultural industries at the heart of its national development strategy. However, while the country has multiple examples of successful cultural and entertainment events, experts say turning those individual successes into national cultural brands remains a major challenge.
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