Japanese firms eye Viet Nam's market

12/11/2026
02:26

As Viet Nam and Japan seek to strengthen their economic ties, attention has turned to the Vietnamese consumer market. Japanese companies see opportunities in Viet Nam's growing economy and rising consumer demand. Turning that potential into lasting business will depend on how well they understand local customers and compete in the market.

Viet Nam's digital creators increase presence in Southeast Asia

Viet Nam's digital creators increase presence in Southeast Asia

Society 02:41

Vietnamese content creators are rapidly expanding their influence across Southeast Asia through digital platforms like TikTok. Representing fields from culture and food to music and sports, eleven creators represented Viet Nam at the 2026 TikTok Awards in Indonesia. By sharing authentic stories and investing in higher-quality visual content, these young innovators are promoting Vietnamese culture and strengthening the country's position in the regional creative market.

Local initiative expands support for women

Local initiative expands support for women

Society 02:31

In Can Tho City, a newly launched initiative brings together psychological counselling, community support and livelihood opportunities, offering women both emotional support and pathways to economic development.

From war memories to acts of compassion

From war memories to acts of compassion

Society 02:18

Stories of war can be preserved in books and on screen, but memories carry greater meaning when they are turned into action today. In California, a gathering of people who lived through the war in Viet Nam decades ago and members of a younger generation showed how the journey of compassion continues.

Viet Nam boosts cooperation in railway industry development

Viet Nam boosts cooperation in railway industry development

Society 01:46

Rail&Cons Industry Week 2026, taking place in Hanoi, aims to connect Vietnamese businesses with international partners, bringing together expertise, technology and investment to support the country's railway and infrastructure.

Da Nang braces for further heavy rainfall

Da Nang braces for further heavy rainfall

Society 00:57

Da Nang City experienced heavy rainfall on 10 and 11 November, with flooding, landslides, and disrupted traffic reported across communes southwest of the city centre.

Japanese firms eye Viet Nam's market

Japanese firms eye Viet Nam's market

Society 02:26

As Viet Nam and Japan seek to strengthen their economic ties, attention has turned to the Vietnamese consumer market. Japanese companies see opportunities in Viet Nam's growing economy and rising consumer demand. Turning that potential into lasting business will depend on how well they understand local customers and compete in the market.