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From mass tourism to premium travel
Visitor numbers to Vietnam continue to rise, and the industry is now looking at new ways to ensure growth, focusing on how to increase spending and create greater economic value from each traveller. From premium services and cultural experiences to more personalised journeys, businesses are working to attract higher-value visitors and encourage longer stays.
From mass tourism to premium travel
Lifestyle 03:03Visitor numbers to Vietnam continue to rise, and the industry is now looking at new ways to ensure growth, focusing on how to increase spending and create greater economic value from each traveller. From premium services and cultural experiences to more personalised journeys, businesses are working to attract higher-value visitors and encourage longer stays.
New data shows safer labour migration
Lifestyle 02:53Labour migration is no longer a distant topic, as Vietnamese workers flock after one another in search of better job opportunities. Yet for these people, taking a job overseas means making a major financial commitment before they can earn their first wage.
French photographer embraces the beauty of imperfection
Lifestyle 03:08French photographer Boris Zuliani came to Hoi An and eventually made it his home. He found endless creative inspiration there through a 19th-century technique known as “wet collodion photography”. Using a huge film camera that he built himself, along with glass plates and various chemicals, Boris creates one-of-a-kind portraits, bringing photography back to its most authentic values.
Discovering Ho Chi Minh City one frame at a time
Lifestyle 03:04Vietnam is in no short supply of beautiful sights. And travel operators are finding creative ways for visitors not just to see them, but to experience them through a different lens. Photo tours are emerging as a popular niche product.
AI enhances travel experience
Lifestyle 03:39AI is increasingly helping travellers discover information, overcome language barriers and find experiences tailored to their interests. In Vietnam, 99% of consumers say they want to use AI in planning their future trips, according to Booking.com's recent Global AI Sentiment Report. This opens up new opportunities to diversify tourism experiences and reach more visitors.
A healing oasis in Ho Chi Minh City
Lifestyle 02:28Mental well-being is becoming an increasingly important part of a healthy life. In Ho Chi Minh City, one community-based centre has been offering a different kind of spa, one that focuses not on the body, but on the mind, and is completely free of charge.
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