Cafés glow up for mid-autumn

06/10/2025
01:34

Cafés and tea houses are undertaking significant seasonal décor enhancements ahead of the Mid-Autumn Festival. This is a considered commercial move, aiming not only for a measurable uplift in short-term sales but also for the critical development of long-term brand visibility and reputation. Given the propensity for increased consumer spending during this auspicious period, these focused investments are expected to yield substantial returns.

Cultural heritage preserved in modern life

Cultural heritage preserved in modern life

Culture 02:14

On the occasion of the Mid-Autumn Festival - a season for family reunion and a chance for everyone to revisit their childhood memories. Let's visit a club of young people in Hanoi where traditional cultural activities are being revived in their own unique way, ensuring that traditional remains present in today's world. #VietnamToday #VTV #news #Culturalheritage

Cafés glow up for mid-autumn

Cafés glow up for mid-autumn

Culture 01:34

Cafés and tea houses are undertaking significant seasonal décor enhancements ahead of the Mid-Autumn Festival. This is a considered commercial move, aiming not only for a measurable uplift in short-term sales but also for the critical development of long-term brand visibility and reputation. Given the propensity for increased consumer spending during this auspicious period, these focused investments are expected to yield substantial returns.

Mid-autumn festival in the digital age

Mid-autumn festival in the digital age

Culture 01:18

This year’s Mid-Autumn Festival is more vibrant than ever, with creative reinterpretations and tech-based activities offering new spaces for entertainment and drawing in younger visitors.

Traditional Mid-Autumn toys preserved by youth

Traditional Mid-Autumn toys preserved by youth

Culture 02:24

As life becomes more modern, many traditional Mid-Autumn Festival toys are gradually being replaced by new types. In Vietnam, some young people today are working to recreate lanterns in their original proportions, or crafting miniature versions of traditional items, in an effort to keep Vietnamese heritage alive.

Mid-autumn festival in U.S.

Mid-autumn festival in U.S.

Society 02:24

This year’s Mid-Autumn Festival event in New Jersey has attracted over 300 attendees, including Vietnamese and non-Vietnamese families. The event reflects the festival’s cultural significance far beyond Vietnam’s borders.

Mooncakes for pets in Taiwan, China

Mooncakes for pets in Taiwan, China

Culture 02:07

A restaurant in Taiwan, China is introducing mooncakes aimed at a very special clientele: pets. The treats, which are traditionally eaten and given as gifts during the Mid-Autumn Festival, are allowing our furry companions to join in the festive fun.

Revival of Northern Vietnamese Lion Head

Revival of Northern Vietnamese Lion Head

Culture 03:08

The vibrant lion and qilin heads are once again lighting up Hanoi’s Old Quarter, bringing back childhood memories for generations of Vietnamese families. What makes this year’s festival unique is the revival of the Northern lion head - a traditional Mid-Autumn toy that was nearly lost to time.