Hidden Charm

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Hidden Charm

Hidden Charm is a program that takes audiences to explore Vietnam’s “hidden treasures” of culture and tourism through the experiences of foreigners traveling across the country’s diverse regions. Hosted by a foreign presenter with a unique style, the show guides viewers on how to discover and fully enjoy these hidden gems.

Latest Episodes

Threads of Belief | Hidden Charm

Culture & Tourism 14:22

From sacred pagodas in the Mekong Delta to the intricate ceramics of Bat Trang, the calming scent of agarwood in Hue and the elaborate costumes of "hầu đồng", discover how belief shapes Vietnam’s traditions, craftsmanship and everyday life. Join Hidden Charm on a journey through the devotion, symbols and connections that keep Vietnam’s spiritual and cultural heritage alive across generations.

Vietnam - Ways of Water | Hidden Charm

Culture & Tourism 15:30

For today, the mystery has no shape of its own, yet it can wear away solid stone. Though formless, it can be held for a fleeting moment before slipping away and losing its form once more. Hop onto this mystery journey with this edition of Hidden Charm!

The many charms of Mid-Autumn | Hidden charm

Culture & Tourism 11:45

Mid-Autumn is more than lanterns and mooncakes. From the Paper Scholar and lively lion dances to intricate 3D mooncakes and rotating shadow lanterns, explore the traditions, craftsmanship and stories behind one of Vietnam’s most cherished festivals.

The World of Vietnamese Sculpture | Hidden Charm

Culture & Tourism 17:17

In Vietnam, seasonal floods sweep fallen branches and tree trunks downstream. When "củi lũ", or floodwood, washes ashore, it may seem to have reached the end of its journey. But at a workshop in Hanoi, these pieces of wood are given a new life through a traditional carving craft passed down in Vietnamese villages for generations.

Vietnam stories folded in paper | Hidden Charm

Culture & Tourism 11:43

Today we explore something you rely on every day to record your thoughts, express your ideas, preserve your memories, and communicate with others - PAPER! But not just paper as we know it. Today, we’re discovering everything paper can become.

Ho Chi Minh City: The City of Layers | Hidden Charm

Culture & Tourism 22:12

Discover the hidden layers of Ho Chi Minh City, where traditions, communities and heritage continue to shape the character of this vibrant modern metropolis. Through stories of everyday life and cultural traditions, uncover the unique identity of a city where the past and present exist side by side.

Vietnam Imperial Heritage | Hidden Charm

Culture & Tourism 14:49

Step into the world of Vietnam’s imperial past, where centuries-old traditions, royal rituals and refined craftsmanship tell the story of a remarkable cultural heritage.

Vietnam in a Glass | Hidden Charm

Culture & Tourism 17:56

Beyond Vietnam’s world-famous food lies a vibrant world of refreshing beverages. In this episode of Hidden Charm, join us to uncover the stories behind creative street drinks, soothing herbal teas, and the ancient artistry of traditional tea ceremonies.

Việt Nam - Where past meets future | Hidden Charm

Culture & Tourism 20:18

What happens when tradition meets innovation? From restoring ancient art and reviving traditional attire to reimagining Ca Trù with contemporary sounds and transforming discarded waste into meaningful creations, this episode of Hidden Charm celebrates the people giving Việt Nam's cultural heritage a new life.