Hidden Charm

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Hidden Charm

Hidden Charm is a program that takes audiences to explore Vietnam’s “hidden treasures” of culture and tourism through the experiences of foreigners traveling across the country’s diverse regions. Hosted by a foreign presenter with a unique style, the show guides viewers on how to discover and fully enjoy these hidden gems.

Latest Episodes

Beyond the coffee cup | Hidden Charm

Culture & Tourism 23:33

In this episode of Hidden Charm, we journey through Việt Nam’s coffee culture. From the highlands, where every carefully roasted bean begins its story, to Đắk Lắk, where coffee takes on new forms, and the hidden cafés of Hà Nội, where communities grow through shared moments. The journey ends at Flow-ee, where coffee brings people together beyond words, revealing the connections hidden in everyday life.

Discovering Việt Nam’s sweet delicacy | Hidden Charm

Culture & Tourism 13:55

In this episode of Hidden Charm, let’s go through a journey called "Delicacy." Across Việt Nam, sweet treats come in many forms - some soft and fragrant, others rich and caramelized, or shaped by local herbs, rice, and lotus seeds. Each region has its own way of turning simple ingredients into something memorable.

Musical Performances | Hidden Charm

Culture & Tourism 16:33

By tracing the historical roots of the folk ceremonial Xuân Phả dance to the boundary-pushing contemporary Zoro Show, the programme unpacks how traditional aesthetics, from bamboo props to rural farming gestures, are engaging in a vibrant cross-pollination with global artistic languages such as classical European ballet and modern theatre. It is a compelling look at how Vietnam’s cultural legacy exchanges, transforms, and fuses to confidently command the international stage.

The language of metal | Hidden Charm

Culture & Tourism 17:54

Join host Iryna on this episode of Hidden Charm as we journey beyond the usual to uncover the subtle details that reveal Việt Nam's true character. Guided by the Charm Portal, each stop offers a hidden clue — small, often overlooked, yet deeply meaningful. From curiosity to discovery, follow along as today’s adventure unfolds with unexpected sparkle.

Painting Việt Nam | Hidden Charm

Culture & Tourism 17:52

Join host Irina on this episode of Hidden Charm as we travel across Việt Nam to uncover how local stories are brought to life on unexpected surfaces. From lost ancient traditions to modern technological innovations, discover how the concept of the "canvas" shapes the artwork itself.

Where the Sea Shapes Life | Hidden Charm

Culture & Tourism 17:53

Việt Nam’s coastal communities share a deep bond with the sea, where livelihoods, traditions, and spiritual beliefs are shaped by generations of knowledge, gratitude, and responsibility to protect the marine environment.

Sculpted Việt Nam | Hidden Charm

Culture & Tourism 17:20

In this episode of Hidden Charm – Sculpted Việt Nam, Marina uncovers the artistry behind Vietnamese ceramics. From traditional craftsmanship to creative sculptures made from broken ceramic pieces, the journey reveals how artisans transform earth, fire, and fragments into meaningful works of art that reflect culture, history, and the enduring spirit of Việt Nam.

Where Tết lives | Hidden Charm

Culture & Tourism 20:20

Discover how Vietnam welcomes the New Year - through the evolving image of the horse, the renewal of the coriander bath, the precision of Huế’s royal games, the art of pruning narcissus bulbs, and the senses awakened by Tết.

The enduring journey of Vietnamese salt | Hidden Charm

Culture & Tourism 13:35

Under the blazing sun and coastal winds, each grain of salt is born from time, nature, and the devoted hands of local salt farmers. In this episode of Hidden Charm, we explore the traditional salt-making process in Vietnam, where culture, heritage, and human resilience crystallize into something simple, yet profoundly meaningful.

Vietnam in Every Thread | Hidden Charm

Culture & Tourism 16:39

From the silkworm’s cocoon to shimmering silk, from royal embroidery to the vivid looms of highland communities, this episode of Hidden Charm follows a single thread, carrying the stories of Vietnam, weaving the past into the present and guiding the way forward.