Hidden Charm

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Hidden Charm

Hidden Charm is a program that takes audiences to explore Vietnam’s “hidden treasures” of culture and tourism through the experiences of foreigners traveling across the country’s diverse regions. Hosted by a foreign presenter with a unique style, the show guides viewers on how to discover and fully enjoy these hidden gems.

Latest Episodes

Ho Chi Minh City: The City of Layers | Hidden Charm

Culture & Tourism 22:12

Discover the hidden layers of Ho Chi Minh City, where traditions, communities and heritage continue to shape the character of this vibrant modern metropolis. Through stories of everyday life and cultural traditions, uncover the unique identity of a city where the past and present exist side by side.

Vietnam Imperial Heritage | Hidden Charm

Culture & Tourism 14:49

Step into the world of Vietnam’s imperial past, where centuries-old traditions, royal rituals and refined craftsmanship tell the story of a remarkable cultural heritage.

Vietnam in a Glass | Hidden Charm

Culture & Tourism 17:56

Beyond Vietnam’s world-famous food lies a vibrant world of refreshing beverages. In this episode of Hidden Charm, join us to uncover the stories behind creative street drinks, soothing herbal teas, and the ancient artistry of traditional tea ceremonies.

Việt Nam - Where past meets future | Hidden Charm

Culture & Tourism 20:18

What happens when tradition meets innovation? From restoring ancient art and reviving traditional attire to reimagining Ca Trù with contemporary sounds and transforming discarded waste into meaningful creations, this episode of Hidden Charm celebrates the people giving Việt Nam's cultural heritage a new life.

Việt Nam Crafted in Detail | Hidden Charm

Culture & Tourism 23:26

From Ede wood carvings to Tò He figurines and contemporary silver art, this episode explores how heritage is being reimagined for a new generation.

The Many Lives of Rice | Hidden Charm

Culture & Tourism 20:43

This episode's hidden charm is about how something ordinary can become extraordinary through culture, creativity, and human imagination. Rice has long been at the heart of Vietnamese cuisine. Yet beyond the familiar bowl of steamed rice, it has continued to evolve into a wide variety of dishes that reflect tradition, craftsmanship, and even cultural exchange.

Việt Nam Ethnic Mosaic | Hidden Charm

Culture & Tourism 17:21

In this episode of Hidden Charm, we journey through Việt Nam's ethnic mosaic. From a Hà Nội café honouring 54 communities, to Dao worship paintings where belief lives in colour and symbol, and five-colour sticky rice where each hue carries a blessing. The journey ends with Khmer palm leaf manuscripts, where fragile leaves hold centuries of faith, revealing how each community keeps memory alive.

Beyond the coffee cup | Hidden Charm

Culture & Tourism 23:33

In this episode of Hidden Charm, we journey through Việt Nam’s coffee culture. From the highlands, where every carefully roasted bean begins its story, to Đắk Lắk, where coffee takes on new forms, and the hidden cafés of Hà Nội, where communities grow through shared moments. The journey ends at Flow-ee, where coffee brings people together beyond words, revealing the connections hidden in everyday life.

Discovering Việt Nam’s sweet delicacy | Hidden Charm

Culture & Tourism 13:55

In this episode of Hidden Charm, let’s go through a journey called "Delicacy." Across Việt Nam, sweet treats come in many forms - some soft and fragrant, others rich and caramelized, or shaped by local herbs, rice, and lotus seeds. Each region has its own way of turning simple ingredients into something memorable.

Việt Nam Stories in Performances | Hidden Charm

Culture & Tourism 16:33

By tracing the historical roots of the folk ceremonial Xuân Phả dance to the boundary-pushing contemporary Zoro Show, the programme unpacks how traditional aesthetics, from bamboo props to rural farming gestures, are engaging in a vibrant cross-pollination with global artistic languages such as classical European ballet and modern theatre. It is a compelling look at how Việt Nam's cultural legacy exchanges, transforms, and fuses to confidently command the international stage.