Preserving culture works best when local communities remain at the heart of the process. In Da Nang, traditional cultural values are being revived within communities and turned into a resource for community-based tourism. The approach also supports the goals of Politburo Resolution 80 on cultural development.
Preserving culture works best when local communities remain at the heart of the process. In Da Nang, traditional cultural values are being revived within communities and turned into a resource for community-based tourism. The approach also supports the goals of Politburo Resolution 80 on cultural development.
The 2026 Thanh Tuyen Festival has officially lit up the northeastern province of Tuyen Quang. Thousands gathered for the “Sparkling Full Moon Night” parade, featuring 40 spectacular, giant Mid-Autumn lanterns hand-crafted by local communities. Beyond the dazzling lights, these incredible models celebrate deep-rooted Vietnamese history and culture.
As the Mid-Autumn Festival approaches, traditional Vietnamese cultural elements are finding new forms in familiar products. This year, a collection of mooncake creations called "Hồn Việt", or "The Essence of Vietnam" takes the shape of flower vases, drawing inspiration from traditional pottery and the folk craft of tò he.
The Thang Long - Hanoi Festival 2026 brings international colours to the capital, with artists from South Korea, Japan and India joining Vietnamese performers across a 10-day celebration of heritage and culture. With more than 20 artistic, cultural and tourism activities, the festival is bringing Hanoi's heritage closer to audiences, especially younger generations.
The development of the experience economy is opening up new opportunities for Vietnam’s entertainment industry. Artists are investing in stage design, technology, and the overall audience experience. Stadium shows and overseas tours are also creating new avenues for the sector.
In Ho Chi Minh City, the French Residence is opening its doors for European Heritage Days, inviting visitors to discover its history through photography and digital storytelling. Built in the late nineteenth century, the French Residence in the heart of Ho Chi Minh City has witnessed different chapters of the city's history.