Highland tourism revitalises cultural heritage

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Highland tourism revitalises cultural heritage

03/06/2026

03:33

In 2026, outdoor and nature-based tourism is the most-booked travel category worldwide. While Việt Nam does not track "ethnic tourism" as a separate revenue category, the country's tourism sector generated an estimated USD 38 billion in 2025 across domestic and international markets. Beyond its economic contribution, ethnic tourism actively supports the preservation, development, and revitalisation of local cultural heritage.

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Highland tourism revitalises cultural heritage

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